How much do you know about online marketing? How much do you know about the site known as Facebook? Have you been marketing offline mainly? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Don’t forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For powerful Facebook marketing, you need an audience that feels respected. This engages your consumers with your brand, so you can’t forget who your champions are.
Give someone something valuable if they “like” your page. People pay attention to a page with a high number of likes. Giving a gift in return is good marketing. This will grab people’s attention rather than asking them to like the page. People find it easy to click if the offer is for an appealing item they would like.
The idea of marketing on Facebook is to get more business for your company. You can track your success by setting a monthly goal for your sales. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. Monitor your progress and tweak your strategies when you find they are not effective.
Provide value in every post you make on your Facebook page. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Personalize your brand. Boring content makes your brand look boring, too. Adding some personality can be great as long as it always remains professional.
Run a contest for the most likes your customers can get your page. When you reach a certain goal, give a freebie or special price to the winner. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. But, the above advice needs to be used properly. Begin to plan a campaign now, and put these tips to good use.