It’s probably safe to say that your friends and siblings are on Facebook. Most people use Facebook to stay in touch with friends and family. However, do you think your customers have an account? If they are, marketing here is a must, and this article will show you how.
Increase customer engagement by commenting on the things they post on your Facebook wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply back, particularly if it is a complaint or someone who needs service immediately.
Never let a Facebook page get overridden by spam. Sites that are riddled with spam can end up turning potential customers off. Anyone with administrator privileges to your page has access to these filters.
A fan base is something that you will want to expand as much as possible. You don’t need to spend much money until you’ve gleaned 5K fans or so. After you hit that many people you should see your conversion rates start to rise.
Sometimes, you need to post stuff about your brand other places besides your own page. You can gain attention from others’ Facebook pages. However, it needs to be the type of attention you need. You always want to keep your posting professional and a reflection of your business. Do not ever do spam posts.
One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.
Always know the reason why you’re using Facebook. Don’t just use a Facebook page because everyone else is doing it. Is your goal to communicate with your customer? Is it so you can read their communications to you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Do your best to get your customers to interact on your page. A post may generate a conversation that you should try to keep going. If you police your page and stop conversations that your followers are enjoying, they may resent you. Don’t intervene unless what is being posted could possible be construed as offensive.
You probably use Facebook and have a pretty good idea about what a customer wants. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The more effort you put in, the more profit you’ll get out.