Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. This easily allows smartphone users to access your coupons and website. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A QR code is an easy way for a consumer to find more information on your interesting products and services.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. It’s important not to have rambling pages that have a lot of fluff. Content for your mobile marketing site has to be brief, simple, and useful.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Having the mission statement around will help you stay ethical.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Do not send text messages to your customers too early in the morning or late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. The longevity of a campaign will be a better indicator of success than sales numbers. Use this formula to be successful with a new campaign for years to come.
Expert mobile marketers deploy various aspects of their marketing strategies in sequence. You need to do this too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use all that you have.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
Mobile marketing is very lucrative if you use it correctly. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.